picture of a hand holding a paper plane

What Ion Does

At Ion I concentrate on helping define and turn vision into clear pragmatic business strategy and action plans with an emphasis on sales & marketing plus new product or services development. Confronting the black and white of your decisions and actions has been a ‘mantra' of mine for some years now.

I have no time for “….we all know where we're going, let's just go for it…” without first writing it down, challenging the assumptions then prioritising and turning it into clear action plans with milestones to ensure the whole team commits. The old adage of “deeds not words” is in today's business terms turning vision into action with a passion.

Establishing international partnerships has been a feature of what I've done over the last decade both in Europe and from New Zealand across the globe. The much used “…first at home and then try Australia…” hasn't produced stellar results for all would-be exporters, nor has treating Europe or the USA as one large market been a recipe for success.

But if your business concept is good enough why wouldn't you want it to be a global winner? It may be time for a chat.

Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative or creation there is one elementary truth., the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too...Whatever you think you can do or believe you can do, begin it. Action has magic, grace and power in it. - Goethe