Pic of Jamie MacDonald

Jamie Macdonald

Jamie Macdonald

Director, Ion Consulting Ltd.

Having experienced a broad range of business challenges from start-up to multinational executive and board level assignments, I have a tremendous respect for kiwi business owners going for growth, especially those focused on achieving export success.

In any business, wherever it is in its lifecycle, there are usually far more opportunities for distraction than the business leaders have 'days in the hour' for, from channel to market, people management, operations, right through to shareholder and customer issues.

As an accomplished executive team builder, and former start-up manager with a background in Information & Communications Technology I can support business managers with practical hands-on advice across the business from sales, marketing and service operations through to product development, strategic planning and governance.

Every business is unique, often framed by decisions from the past as well as a myriad of seemingly daunting issues from today. What usually helps in addition to sharing the problems with others who have faced similar issues, is to separate out what must be delivered, by when with a highly visible series of tactical steps to get there.


No two assignments have ever been the same over the last 7 years however all start with an efficient structured discovery process to define where I can add value to mutually agreed objectives.

The goal is always to deliver the agreed outcomes, and where applicable, document the learning & development via models, reports and other knowledge transfer. I want to avoid any dependency or concerns of continuous consultancy. If I'm not adding value in your business, I want to get out of the way.

Examples of assignments I have completed include:

  • Input into a 5 year strategic plan for a nationwide retailer
  • HR support for a construction industry exporter
  • Business & succession planning advice- nationwide franchise
  • Capital raising for a hi-tech start-up- security industry
  • Market development plan, desktop software- marine industry
  • International marketing plan: enterprise software- printing industry
  • Value proposition development: enterprise software- Australia
  • GM New Zealand: Loss making turnaround- Services Co.


Jamie is an executive with more than 15 years international experience, some 8 years of that in-market in Switzerland, France, the Czech Republic and the UK, with the balance supporting New Zealand companies exporting to all corners of the world.

Following an early career with Telecom, Jamie has worked with companies like Bell Atlantic, Orange, Navman and Brunswick New Technologies in addition to start-ups in Europe & New Zealand.

He was a foundation member of M-Com's advisory board and Chairman for Mobile Mentor- two successful former residents of the Icehouse business incubator

"I set up Ion Consulting in 2005 because I want to help growth oriented companies to more rapidly achieve their vision and benefit from what I'd learned –often the hard way."

"I'm a strong believer in innovation and human-centric design for services and products- especially technology- and its ability to improve people's lives. Establishing Ion has given me the chance to do what I enjoy every day."

A former judge and mentor of Auckland University Entrepreneurship Challenge- SPARK, and currently mentor for the Microsoft Imagine Cup 2012, Jamie is generous with his time shaping compelling new ideas.

An avid half-marathoner, and golfer, when he's not chairing advisory boards or consulting to some of New Zealand's growth companies, he can often be found at home, with a pizza paddle in hand cooking to order in a wood-fired oven.

Education & Qualifications:

  • Stanford University: Graduate School of Business Executive Program
  • Registered Engineering Associate
  • New Zealand Certificate of Engineering
  • EVP, MD, COO, GM in a variety of New Zealand & Global enterprises